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Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

February 24, 2016

Optimise your advertising budget with TwentyCi’s ROI-boosting tips

"Half the money I spend on advertising is wasted; the trouble is I don't know which half"

A century ago, the only advertising opportunities available to revolutionary retailer John Wanamaker were...

February 17, 2016

Powerful property profiling: Take targeting to the next level with DOMUS

Whether you’re an estate agent or a DIY retailer, you probably already use socio-demographic data to make sure your marketing reaches the right audience of home-owners or renters.

But without more...

February 10, 2016

Boosting bed sales: Delivering an ROI of £16:1 for leading bed retailer

Research shows that people moving home are three times more likely to buy a new bed, while they also spend up to 50% more on homeware.

February 03, 2016

Finding First-Time Buyers: Target renters At The Right Time

First-time buyers are an elusive bunch. Without a current property on the market, they’re tricky to track down and market to.

But with their biggest ever purchase on the horizon, they’re a...