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Insights

Catalogue

The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their existing and potential customers.

This year at TwentyCi we have been running programmes which have a higher proportion of direct mail as part of the media mix than ever before, with retailers favouring formats larger than an A5 postcard.

July 28, 2017

TwentyCi National Homemover Audit: Q2 2017

This week has seen us launch the first edition of our TwentyCi National Homemover Audit for Q2 2017. With some fantastic feedback received already, we share below our key report findings - and...

July 18, 2017

A new way of measuring success? Why open rates aren't everything

When it comes to measuring the success of a campaign, email is one of the most straightforward channels to track. With clear, instantly-available open and click rates, it’s easy to attribute sales...

July 12, 2017

When is the best time to target customers? How getting your facts right can help cut through [Infographic]

Paul Hickey, our Director of Digital Solutions, was recently published in The Little Black Book discussing how the ability to reach people with the right message at the exact time they require is...

July 06, 2017

DMA Event - The Machine Age: How to use AI right here, right now

Leena and Paul, our Client Relationship Managers, recently attended the DMA's event "The machine age: How to use AI right here, right now" in London. We caught up with them to find out about the...

July 03, 2017

Monthly Round-Up: Top 5 Most Read Blog Posts - June 2017

Catch-up on our most read stories during June, as ever featuring a mix of analysis and opinion pieces, all with data and insight central to our commentary.