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The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their existing and potential customers.

This year at TwentyCi we have been running programmes which have a higher proportion of direct mail as part of the media mix than ever before, with retailers favouring formats larger than an A5 postcard.

November 30, 2017

Life Event Marketing: Targeting homemovers

For a recent publication of Kitchen & Bathrooms News, our Planning Director, Danny Crowe, spoke about the importance of life event marketing and specifically homemovers to kitchen and bathroom...

November 30, 2017

Generation Rent: are you in the market?

At a recent roundtable event, attended by senior representatives from the country’s top home improvement brands and suppliers, we met over dinner to share perspectives and debate around a range of...

November 24, 2017

TwentyCi's attendance at The Movers & Storers Show 2017

Earlier this month, we exhibited at The Movers and Storers Show with Matt Hawkins and Sue Schonberger representing TwentyCi. We catch up with our team to find out more about this year's event.

November 23, 2017

Twenty Twenty Vision - Delving into Data 23: What will half a million pounds buy you?

While reviewing property news for this edition of Deliving Into Data, we came across this interesting listing: a nuclear bunker in County Antrim, Northern Ireland, on the market for £575 000....

November 10, 2017

Top 5 Tips for Omnichannel Marketing [Infographic]

At TwentyCi, we recognise the importance of omnichannel programmes as an extremely successful marketing approach - and as a concept that is likely to only continue to grow in the coming years....

November 09, 2017

Data is the answer to securing the physical store's future

The British Retail Consortium (BRC) recently issued a press release that announced a record reduction in retail unemployment, with hours worked having gone down by 4.2% compared to the same time...

November 03, 2017

Twenty Twenty Vision - Delving into Data 22: Market Towns

With news of a recent article in The Independent claiming that house prices in English market towns are now £30,000 higher than in surrounding areas, based on a report by Lloyds Bank, we've...

November 01, 2017

Monthly Round-Up: Top 5 Most Read Blog Posts - October 2017

Catch-up on our most read stories during October, as ever featuring a mix of analysis and opinion pieces, all with data and insight central to our commentary.