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Catalogue

The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their existing and potential customers.

This year at TwentyCi we have been running programmes which have a higher proportion of direct mail as part of the media mix than ever before, with retailers favouring formats larger than an A5 postcard.

May 30, 2019

Twenty Twenty Data - Delving into Data 47: Best areas to invest

A recent article identified Birmingham, Edinburgh, Liverpool, Leicester, Manchester and Newcastle as the best areas to invest in property. In this edition of Delving into Data, we are going to...

May 25, 2019

GDPR - One year on

It's been a year since 25th May 2018 when we saw GDPR (the General Data Protection Regulation) come into force in the EU. In this post we take a look back and reflect on the impact of this law...

May 20, 2019

Twenty Twenty Vision - Delving into Data 46: Greenest cities in Britain

Earlier this month marked a record for the UK. For the first time since the 1880s, we have had a coal-free week, thanks to more and more renewable energies being provided. While many argue that...

May 14, 2019

Stop managing data - start stitching it, say Media360 panel | Campaign

Forget the complicated jargon, the technology, the smoke, the mirrors. What brands need is to link information together to build a full picture of a person: to resolve an identity.

May 09, 2019

Data strategy: what makes good data?

Paul Hickey, our Director of Digital Solutions recently took part in a Q&A for Lonely Marketer talking all things digital data with Managing Director, Nelly Berova. Read on for the conversation...