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Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

May 30, 2019

Twenty Twenty Data - Delving into Data 47: Best areas to invest

A recent article identified Birmingham, Edinburgh, Liverpool, Leicester, Manchester and Newcastle as the best areas to invest in property. In this edition of Delving into Data, we are going to...

May 25, 2019

GDPR - One year on

It's been a year since 25th May 2018 when we saw GDPR (the General Data Protection Regulation) come into force in the EU. In this post we take a look back and reflect on the impact of this law...

May 20, 2019

Twenty Twenty Vision - Delving into Data 46: Greenest cities in Britain

Earlier this month marked a record for the UK. For the first time since the 1880s, we have had a coal-free week, thanks to more and more renewable energies being provided. While many argue that...

May 14, 2019

Stop managing data - start stitching it, say Media360 panel | Campaign

Forget the complicated jargon, the technology, the smoke, the mirrors. What brands need is to link information together to build a full picture of a person: to resolve an identity.

May 09, 2019

Data strategy: what makes good data?

Paul Hickey, our Director of Digital Solutions recently took part in a Q&A for Lonely Marketer talking all things digital data with Managing Director, Nelly Berova. Read on for the conversation...