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Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

August 29, 2019

Driving the right footfall by avoiding customer blind spots

As continued economic uncertainty makes trading conditions ever harder for independent businesses, the right marketing approach is more vital than ever.

August 20, 2019

Buyhavioural Marketing: where less is more

The thirst for petabytes of information to create "big data" environments to establish insight & drive strategy has delivered an interesting contradiction for marketers.

August 15, 2019

The Homemover Wave: identify when consumers are ready to start shopping...

... by understanding the distinct stages of the homemover journey.

August 13, 2019

How intelligent is your door drop marketing?

The DMA has recently released it's 2019 Annual Door Drop Industry Report, the 25th edition and the first since GDPR came into force last year. The report examines the latest door drop volume &...

August 08, 2019

Retail Intelligence: do you understand homemover worth?

Homemovers represent a captive market for retailers; they are the largest prime consumer group for brands selling big-ticket items, everything from beds and sofas to white goods, tech and...