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Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

November 27, 2019

The importance of testing your marketing programme

Testing is integral to the success of any effective marketing programme. It's what helps a brand to learn what does and doesn't work in order to better inform future communications and improve...

November 21, 2019

Time for a KPI reality check?

These days, there are a number of measures of success used by advertisers to demonstrate how effective their medium is. These stats are used to justify pumping large amounts of cash into...

November 19, 2019

marketingSHOWCASE 2019

On the 5th November 2019, two of our Client Services team attended the marketingSHOWCASE event at London's Emirates Stadium. The event runs several times a year in locations across the UK,...

November 14, 2019

The consumer value of rental households - are you missing the opportunity?

You may already be aware of the housing for sale/rent percentage divide across the country having read our most recent Property & Homemover Report, reflecting the latest stats for Q3 2019 data and...

November 12, 2019

Customer Engagement 2019

Recently I attended the DMA's Customer Engagement 2019 event to learn more about the DMA's commitment to champion the combined strength of creative, data and technology in driving great customer...

November 07, 2019

ROI vs marketeers - a financial controller's point of view

As an accountant, there’s one thing I always ask the marketing team: “if you spend this £1, how many are you going to give me back?”.

It’s a simple question, and one that I would love all...

November 05, 2019

Is your marketing engine ready to effectively engage with consumer demand this Black Friday?

With a glance in the mirror this guest post from 2016 by David Reed, director of research and editor-in-chief, DataIQ continues to resonate today.