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Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

December 23, 2019

It's a wrap - the 2019 TwentyCi content rewind

In this our last post of the year, we take a look back at some of our 2019 content highlights from the last twelve months; a mix of thought pieces, special features and report publications.


December 11, 2019

How to optimise your next direct mail campaign for unparalleled ROI

Working with a leading multinational financial services company, we developed a propensity to purchase model, to help better cut-though the noise of the busy insurance, pensions and investments...

December 05, 2019

Ready to buy consumers are waiting

Did you know that consumers who are in the process of moving to a new home are nine times more likely to make home furnishing and home improvement related purchases?