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Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

January 30, 2020

DMA Consumer Email Tracker 2020

On Thursday last week the Data & Marketing Association (DMA) launched the 2020 edition of their Consumer Email Tracker.

January 28, 2020

The future of the property market - and what this means for your brand or agency

I’m sure that we have all heard so much talk recently about the potential for a 'Boris bounce', yet few commentators will have the same forward view that we have from our data at TwentyCi. Having

January 23, 2020

Do you remember your first time?

First car, first kiss, first heartbreak, first job, first tweet?

Life is full of many firsts whether they are intentional, accidental, unexpected or undeserved.

January 21, 2020

Buyhaviour - are you taking advantage of the right marketing channel?

The retail sector continues to change with alarming speed. A little over a decade ago, every town centre was a bustling hub of national and independent shops. 

January 16, 2020

Fetch the Emperor's tailor

At a recent prospect meeting, an Agency bemoaned the fact that we were unable to target on Pinterest as this was their no. 1 marketing objective for 2020. I love ambition, innovation and testing,...

January 14, 2020

TwentyCi Property & Homemover Report: Q4 2019

Today we have published our Property & Homemover Report: Q4 2019, the latest in a regular series of quarterly reports featuring data and analysis for the whole of the UK property market.