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Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

April 29, 2020

Planning for the other side - Stay & Improve Homeowners

As anyone who has bought, sold or rented a property will know there is often an inevitably about the transaction falling through. Covid-19 has brought into sharp focus how a “force majeure” can...

April 23, 2020

Planning for the other side - Homemovers - Those who moved in before lockdown

For many of our clients, engaging with homemovers is a cornerstone of their marketing strategy given the high volume & value of transactions that a home move drives. With stores closed and the...

April 16, 2020

Planning for the other side

The impact of Covid-19 has meant that for most marketers their usual marketing activities are not relevant to the current economic climate, or to the needs of their customers, and have rightly...

April 07, 2020

DMA Marketer Email Tracker 2020

On Thursday 26th March, the Data & Marketing Association (DMA) launched the 2020 edition of their Marketer Email Tracker. This is an annual study where they ask marketers a range of questions to...