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Insights

Catalogue

The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their existing and potential customers.

This year at TwentyCi we have been running programmes which have a higher proportion of direct mail as part of the media mix than ever before, with retailers favouring formats larger than an A5 postcard.

July 22, 2020

Who are the most valuable consumers in the UK?

Lottery winners, hedge fund managers, entertainers?

July 15, 2020

Stamp duty holiday – a retailers bonanza

The announcement of a Stamp Duty holiday in England & Northern Ireland on properties up to £500,000 until the end of March 2021 will deliver a significant boost to the retail sector.

July 09, 2020

Why more homeowners are eyeing the countryside

The current upheaval the world is facing today has not only caused lasting impacts on the way people work, but also how they live and their future choices of where they want to reside. In this...

July 06, 2020

Alternatives to PPC for marketing in a post lockdown world

Lockdown has delivered an uplift for online retailers that no channel promotion could ever provide. Every sector and category has seen all of their Black Friday and Christmas Day peaks arrive...

July 01, 2020

The 3 significant opportunities for retail marketers to generate immediate results

Retailers are now beginning to find their feet with adapted store safety procedures whilst customers are starting to become used to the different protocols. In spite of the introduction of safety...