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Homemovers

Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

August 25, 2020

Three reasons to be cheerful

Having been robbed of the April and May Bank Holidays due to lockdown we can be forgiven for a sense of heady excitement at the prospect of a 3-day weekend and respite from a work from home next...

August 12, 2020

The pandemic winners & losers to date in marketing, ecommerce & advertising

The pandemic is having a seismic impact on how we live our lives in almost every dimension from dining to socialising to our holiday plans through how & where we work. One thing is increasingly...

August 04, 2020

Withstanding a footfall crisis

Given everything we are hearing in the news, the confidence of customers is at an all-time low and when uncertainty dents consumer activity and footfall declines, it is essential to take decisive...