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Catalogue

The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their existing and potential customers.

This year at TwentyCi we have been running programmes which have a higher proportion of direct mail as part of the media mix than ever before, with retailers favouring formats larger than an A5 postcard.

September 15, 2020

Hope is not a strategy

The most recent update on retail sales from the KPMG-BRC monitor highlighted how physical stores continue to struggle despite the post lockdown retail sales rise.