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Catalogue

The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their existing and potential customers.

This year at TwentyCi we have been running programmes which have a higher proportion of direct mail as part of the media mix than ever before, with retailers favouring formats larger than an A5 postcard.

October 20, 2020

Top tips for success on Black Friday & Cyber Monday

Black Friday & Cyber Monday have now become significant trading days for retailers with a startling disparity between the winners and losers. In 2019 UK retailers saw a 0.9% decline in sales vs...