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Catalogue

The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their existing and potential customers.

This year at TwentyCi we have been running programmes which have a higher proportion of direct mail as part of the media mix than ever before, with retailers favouring formats larger than an A5 postcard.

November 25, 2020

The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their...

November 18, 2020

Planning for Q1 and the rush to complete

With less than five weeks until Christmas, marketing plans for this time of year have undoubtedly gone through several iterations as the impact of lockdown #2 & any possible extension are...

November 10, 2020

Staying close to your customers

It is more important than ever to stay close to your customers given the global pandemic and the challenge this is presenting brands in lost opportunities and lost sales. We all know that it is...

November 04, 2020

Can homemovers save Christmas for retailers?

As we absorb the details and plan for the new lockdown in England, we are naturally pleased to see that the property market remains open, unlike during our first lockdown. In other regions of the...