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Black Friday & Cyber Monday

Top tips for success on Black Friday & Cyber Monday

Black Friday & Cyber Monday have now become significant trading days for retailers with a startling disparity between the winners and losers.

2020 has been like no other year with the Covid-19 pandemic, and this year's Black Friday and Cyber Monday may well look very different with fewer in-store events. Retailers will be wanting to be the first choice for consumers, to deliver a strong Q4 this year. A key challenge however will be ensuring that they can then deliver on the demand with supply chains struggling to return to pre-pandemic levels.

Josie Watson

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