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Homemovers

Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

Nick McConnell

Recent Posts

September 15, 2020

Hope is not a strategy

The most recent update on retail sales from the KPMG-BRC monitor highlighted how physical stores continue to struggle despite the post lockdown retail sales rise.

August 25, 2020

Three reasons to be cheerful

Having been robbed of the April and May Bank Holidays due to lockdown we can be forgiven for a sense of heady excitement at the prospect of a 3-day weekend and respite from a work from home next...

August 12, 2020

The pandemic winners & losers to date in marketing, ecommerce & advertising

The pandemic is having a seismic impact on how we live our lives in almost every dimension from dining to socialising to our holiday plans through how & where we work. One thing is increasingly...

August 04, 2020

Withstanding a footfall crisis

Given everything we are hearing in the news, the confidence of customers is at an all-time low and when uncertainty dents consumer activity and footfall declines, it is essential to take decisive...

July 22, 2020

Who are the most valuable consumers in the UK?

Lottery winners, hedge fund managers, entertainers?

July 15, 2020

Stamp duty holiday – a retailers bonanza

The announcement of a Stamp Duty holiday in England & Northern Ireland on properties up to £500,000 until the end of March 2021 will deliver a significant boost to the retail sector.

June 23, 2020

The importance of furniture retailers prioritising their marketing right now

According to Springboard* retail footfall in England increased by 45% last week as the latest round of lockdown easing took effect. However, with the year on year drop an eye watering 54%,...

June 17, 2020

Overcoming the footfall crisis in retail

A recent survey by Dynata* found that only 10% of people planned to visit a non-essential retailer when they re-opened. A third said that they intended to go, but not straight away while another...

May 19, 2020

The Top 5 purchases made by Homemovers

Homemovers are the most valuable consumers on the planet. Outside of the buying of their home, a staggering £12 billion* is spent by Homemovers every year.