<img alt="" src="https://secure.leadforensics.com/92605.png" style="display:none;">
Insights banner

Insights

Catalogue

The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their existing and potential customers.

This year at TwentyCi we have been running programmes which have a higher proportion of direct mail as part of the media mix than ever before, with retailers favouring formats larger than an A5 postcard.

Susan Corless

Recent Posts

November 25, 2020

The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their...

November 18, 2020

Planning for Q1 and the rush to complete

With less than five weeks until Christmas, marketing plans for this time of year have undoubtedly gone through several iterations as the impact of lockdown #2 & any possible extension are...

November 10, 2020

Staying close to your customers

It is more important than ever to stay close to your customers given the global pandemic and the challenge this is presenting brands in lost opportunities and lost sales. We all know that it is...

November 04, 2020

Can homemovers save Christmas for retailers?

As we absorb the details and plan for the new lockdown in England, we are naturally pleased to see that the property market remains open, unlike during our first lockdown. In other regions of the...

October 20, 2020

Top tips for success on Black Friday & Cyber Monday

Black Friday & Cyber Monday have now become significant trading days for retailers with a startling disparity between the winners and losers. In 2019 UK retailers saw a 0.9% decline in sales vs...

July 01, 2020

The 3 significant opportunities for retail marketers to generate immediate results

Retailers are now beginning to find their feet with adapted store safety procedures whilst customers are starting to become used to the different protocols. In spite of the introduction of safety...

June 10, 2020

Reach and acquire high value consumers

In years gone by targeting potential consumers by direct marketing channels such as email, direct mail and social, would entail providing the marketing agency with demographic and geographical...

June 03, 2020

The year so far & are there clear skies ahead?

At the beginning of 2020, we made and reviewed a range of predictions as to how the property market would develop in 2020 and beyond. With an emphatic election victory and Brexit close we were all...

May 27, 2020

The big 3 audiences every home furnishings retailer should prioritise

As the High Street begins to re-open, businesses are getting to grips with how to safely allow buyers in.  This typically involves safety screens and sanitisation processes but above all much...