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Insights

Building Brand Awareness to Drive Online and Offline Footfall

Posted by Josie Watson July 28, 2016

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Working with a top nationwide housebuilder, TwentyCi developed a strategy to build awareness among UK consumers in the residential home mover market, with an objective to increase website traffic and footfall to all their development locations across the country.

A contextually targeted approach

Specialising in life event contextual marketing, TwentyCi home mover data encompasses every possible event that makes up a consumer home move journey. And with analysis to identify consumers at each specific stage, targeting is possible at exact moments of expected engagement. Using these unique insights, our deliverables included –

  • Identification of likely home movers within a ten mile radius of all existing developments, as well as sites for proposed new housing developments by our client
  • Data selection to support our search, drawn from our exclusive database that accounts for 99.6% of the UK home mover market
  • Management of a series of contextually targeted email marketing campaigns to reach First Time Buyers in addition to consumers interested in selling their current home

Brand awareness deliverables

Successful location mapping and email marketing campaigns delivering open rates in excess of 17%, an additional 19% of which clicked through to the client’s website; website traffic in excess of 17,000 visits during the campaign period; exceptional return on investment with a cost per open of just 14p and a cost per click of 67p.

Contact us today to find out how we can help you to more successfully engage your target customers.