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"Half the money I spend on advertising is wasted; the trouble is I don't know which half"
A century ago, the only advertising opportunities available to revolutionary retailer John Wanamaker were above the line messages to the masses. So it’s little wonder that he struggled to measure his return on investment.
Thankfully these days, tracking a below the line campaign from the first click through the conversion path to a sale is relatively straightforward. The challenge we still face is reaching the right audience.
Fine-tune your targeting
With so much data available, knowing where to start with targeting can be tricky. That’s where our lifestage data comes into play.
Whether they’re looking for their first car or their first home, preparing for a new baby or retirement, life events are central to most consumers’ buying decisions.
So whatever your product or market, we’ll help you reach the right people at the right time, with the right message through the right channel.
See outstanding results
Research has shown that people moving house are eight times more likely to buy a new bed than at any other time.
Combined with our lifestage data set, this seemingly simple insight helped us achieve an ROI of over £16 for every £1 invested in direct marketing for a bed retailer.
And in 2015 alone, we generated tens of millions of pounds in incremental revenue for some of the UK’s leading retailers.
Track and improve every element
With measurable results at every stage of your campaign, you’ll be able to see exactly what’s going well and any elements that could work harder. So you can optimise and improve your ROI in an instant.
We’ll also help you set up control groups so you can see the incremental impact of your advertising efforts and make the most of your marketing budget.
To get started, call 01908 829 300 or email enquiries@twentyci.co.uk.