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Homemovers

Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

June 23, 2020

The importance of furniture retailers prioritising their marketing right now

According to Springboard* retail footfall in England increased by 45% last week as the latest round of lockdown easing took effect. However, with the year on year drop an eye watering 54%,...

June 17, 2020

Overcoming the footfall crisis in retail

A recent survey by Dynata* found that only 10% of people planned to visit a non-essential retailer when they re-opened. A third said that they intended to go, but not straight away while another...

June 10, 2020

Reach and acquire high value consumers

In years gone by targeting potential consumers by direct marketing channels such as email, direct mail and social, would entail providing the marketing agency with demographic and geographical...

May 13, 2020

Planning for the other side - Reaching high value consumers

We can help to deliver high value customers that are “in market” and ready to buy from your brand now. Customers that can be reached via email, direct mail, social, display advertising, mobile &...

January 14, 2020

TwentyCi Property & Homemover Report: Q4 2019

Today we have published our Property & Homemover Report: Q4 2019, the latest in a regular series of quarterly reports featuring data and analysis for the whole of the UK property market.

December 05, 2019

Ready to buy consumers are waiting

Did you know that consumers who are in the process of moving to a new home are nine times more likely to make home furnishing and home improvement related purchases?

November 21, 2019

Time for a KPI reality check?

These days, there are a number of measures of success used by advertisers to demonstrate how effective their medium is. These stats are used to justify pumping large amounts of cash into...

November 14, 2019

The consumer value of rental households - are you missing the opportunity?

You may already be aware of the housing for sale/rent percentage divide across the country having read our most recent Property & Homemover Report, reflecting the latest stats for Q3 2019 data and...

October 31, 2019

Combating the challenges of domestic energy customer acquisition and retention

Since the British residential energy markets were opened up to competition by deregulation in the late nineties, the acquisition and retention of new customers has been a constant challenge for...