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Homemovers

Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

March 13, 2020

Why working from home means direct mail should now be your new secret weapon

Like many other companies in the current crisis, we have been telling people to work from home where they can and have split our office into two teams so that half are in at any one time.  This...

March 03, 2020

Is renting the new own?

The last few years has seen increased momentum in the uplift in the number of couples and families electing to rent as opposed to buy.

The impact of over inflated house prices, a lack of...

February 21, 2020

The top 3 steps retailers can take to engage with homemovers

On any day of the week homemovers will likely represent a retailer's most valuable customers. Spending over £12 billion per annum in addition to the house transaction, the breadth and duration of...

February 18, 2020

The importance of anniversaries

How great is it when someone recognises a significant anniversary; whether it’s a wedding, birthday, work or a historical event such as VE day? The feel good factor of the recognition resonates. ...

February 07, 2020

Targeting consumers: Do you know when's the best time for your industry? [Infographic]

The more facts we know about our target consumers, beyond simply their age and gender, the better our communications are likely to be received. As the saying goes, target the right people, with...

November 27, 2019

The importance of testing your marketing programme

Testing is integral to the success of any effective marketing programme. It's what helps a brand to learn what does and doesn't work in order to better inform future communications and improve...

October 28, 2019

Top tips for success on Black Friday & Cyber Monday

Black Friday & Cyber Monday are undeniably significant trading dates for retailers. In 2018 in the UK alone, consumers spent £1.49 billion online; an increase of 7.3% against the £1.39 billion...

October 24, 2019

Using homemover data to improve marketing ROI

We've partnered with Merkle, the leading data-driven technology-enabled, global performance marketing agency, to provide data and insight for their latest paper: Using homemover data to improve...

October 17, 2019

A question for CMOs in this Brexit induced slump

There’s no denying the fact: Brexit and the political machinations around it, have brought about massive economic uncertainty in recent years. But what does surprise us is the shortsightedness of...