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Homemovers

Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

July 06, 2020

Alternatives to PPC for marketing in a post lockdown world

Lockdown has delivered an uplift for online retailers that no channel promotion could ever provide. Every sector and category has seen all of their Black Friday and Christmas Day peaks arrive...

January 16, 2020

Fetch the Emperor's tailor

At a recent prospect meeting, an Agency bemoaned the fact that we were unable to target on Pinterest as this was their no. 1 marketing objective for 2020. I love ambition, innovation and testing,...

January 14, 2020

TwentyCi Property & Homemover Report: Q4 2019

Today we have published our Property & Homemover Report: Q4 2019, the latest in a regular series of quarterly reports featuring data and analysis for the whole of the UK property market.

December 05, 2019

Ready to buy consumers are waiting

Did you know that consumers who are in the process of moving to a new home are nine times more likely to make home furnishing and home improvement related purchases?

November 27, 2019

The importance of testing your marketing programme

Testing is integral to the success of any effective marketing programme. It's what helps a brand to learn what does and doesn't work in order to better inform future communications and improve...

November 21, 2019

Time for a KPI reality check?

These days, there are a number of measures of success used by advertisers to demonstrate how effective their medium is. These stats are used to justify pumping large amounts of cash into...

October 28, 2019

Top tips for success on Black Friday & Cyber Monday

Black Friday & Cyber Monday are undeniably significant trading dates for retailers. In 2018 in the UK alone, consumers spent £1.49 billion online; an increase of 7.3% against the £1.39 billion...

October 22, 2019

Energy Engagement: reach and target homemovers with timely and relevant marketing

Fresh from the recent publication of our latest Property & Homemover Report: Q3 2019, the latest in a regular series of quarterly reports featuring data and analysis for the whole of the UK...

October 15, 2019

TwentyCi Property & Homemover Report: Q3 2019

Today we have published our Property & Homemover Report: Q3 2019, the latest in a regular series of quarterly reports featuring data and analysis for the whole of the UK property market.