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Catalogue

The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their existing and potential customers.

This year at TwentyCi we have been running programmes which have a higher proportion of direct mail as part of the media mix than ever before, with retailers favouring formats larger than an A5 postcard.

March 13, 2020

Why working from home means direct mail should now be your new secret weapon

Like many other companies in the current crisis, we have been telling people to work from home where they can and have split our office into two teams so that half are in at any one time.  This...