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Homemovers

Hope is not a strategy

As we head into Q4 2020 with the Covid-19 infection rate rising how do physical stores drive the footfall necessary to sustain business?

Whilst a decline in footfall during uncertain times might usually prompt businesses to be more cautious with their marketing budgets, arguably the reverse should apply. We cannot save our way out of the circumstances we are facing.

September 15, 2020

Hope is not a strategy

The most recent update on retail sales from the KPMG-BRC monitor highlighted how physical stores continue to struggle despite the post lockdown retail sales rise.

August 12, 2020

The pandemic winners & losers to date in marketing, ecommerce & advertising

The pandemic is having a seismic impact on how we live our lives in almost every dimension from dining to socialising to our holiday plans through how & where we work. One thing is increasingly...

August 04, 2020

Withstanding a footfall crisis

Given everything we are hearing in the news, the confidence of customers is at an all-time low and when uncertainty dents consumer activity and footfall declines, it is essential to take decisive...

July 22, 2020

Who are the most valuable consumers in the UK?

Lottery winners, hedge fund managers, entertainers?

July 15, 2020

Stamp duty holiday – a retailers bonanza

The announcement of a Stamp Duty holiday in England & Northern Ireland on properties up to £500,000 until the end of March 2021 will deliver a significant boost to the retail sector.

July 06, 2020

Alternatives to PPC for marketing in a post lockdown world

Lockdown has delivered an uplift for online retailers that no channel promotion could ever provide. Every sector and category has seen all of their Black Friday and Christmas Day peaks arrive...

July 01, 2020

The 3 significant opportunities for retail marketers to generate immediate results

Retailers are now beginning to find their feet with adapted store safety procedures whilst customers are starting to become used to the different protocols. In spite of the introduction of safety...

June 03, 2020

The year so far & are there clear skies ahead?

At the beginning of 2020, we made and reviewed a range of predictions as to how the property market would develop in 2020 and beyond. With an emphatic election victory and Brexit close we were all...

May 27, 2020

The big 3 audiences every home furnishings retailer should prioritise

As the High Street begins to re-open, businesses are getting to grips with how to safely allow buyers in.  This typically involves safety screens and sanitisation processes but above all much...